Bernard Smith Death Fact Check
Bernard is alive and kicking.
Please ignore rumors and hoaxes.
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Bernard Smith - Biography
Here are some facts about Bernard Smith: he racked up six years of boarding school, played ice hockey, has a background in marketing and used to date a model who had a bunch of model friends. During the days of this aforementioned relationship, Smith worked in NoHo. While at his office, his model girlfriend would pop in to escape from promoters and other people on the street who seemingly hounded her based on her good looks. After a few of sessions of her and friends ranting to Smith about how they get treated in the streets, he had a light bulb moment of sorts. If the models standing in front of him were having these issues, he was certain many more were in the same boat! And thus Modellounge was born.Smith decided to fill a void in the industry by creating a destination where female models can go in between castings and appointments. Smith says that he thought about charging a fee to the agencies or models but went a different route and began partnering with various brands to help provide the necessities to help Modellounge stay successful. While models live the glamorous life in the pages of magazines, it is much different in real life. That’s another reason why Smith has kept things at no-cost for the girls that come to Modellounge.When girls come to Modellounge, which is housed in The Coffee Shop in Union Square, they can use computers provided by Sony Vaio, watch a big screen television, have complimentary snacks, etc. There’s also the Modellounge All Access Privilege Card which gives discounts at retailers like Zadig & Voltaire. In addition to that, Smith hooks the models up with other perks like fashion week prep where industry professionals, casting directors and runway coaches come in to help prepare the models for what to expect. The biggest perk might have to be the New York Fashion Week transportation provided by Porsche.Click after the jump to read what might have turned people off to Modellounge and what Bernard thinks is a good quality every model should have. Oh, and you get to see more of him, too. Win-win.So, let’s get down to the nitty gritty. Who even goes to Modellounge? Newcomers who have been on the scene for a matter of weeks to established girls like Coco Rocha, Joan Smalls and, friend to Pier59 Digital Studios, Damaris Lewis. During the height of New York Fashion Week, Modellounge can see over 120 models each day! Feel free to go ahead and put Iyaz’s “Pretty Girls (ft. Travie McCoy)” on.Smith reveals that despite having some of the world’s most beautiful women surrounding him, he is fighting an uphill battle to get people to see that his business is real and all of his intentions are good.So you might be saying to yourself “What a hard life this guy has hanging out with models all day!” He addresses that himself as well and wants to point out that he isn’t hanging out with the models, he’s working to keep Modellounge around. From securing partnerships to simple things as setting up and breaking down each day, Smith stays busy.Even still, he does tell us that he’s been around enough models to know a thing or two about what might help them out in the industry. One of those things is an outgoing personality. Smith says that everyone likes a model who has an outgoing personality in person because there’s a good chance that will translate in front of the camera as well.We tend to agree but we’ll keep our opinions out of it. Considering he’s managed to swing Porsche vehicles and exclusive discounts for models must mean he’s doing something right!
