How Old Is Pierre Cardin? Pierre Cardin Birthday
Pierre Cardin was born on July 2, 1922 and is 101 years old now.
Birthday: July 2, 1922
How Old - Age: 101
Pierre Cardin Death Fact Check
Pietro is alive and kicking and is currently 101 years old.
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Pierre Cardin's pet, dead or alive?
- Dog
Pierre Cardin - Biography
Pierre Cardin born Pietro Cardin, is an Italian-born French fashion designer who was born on 2 July 1922, in San Biagio di Callalta near Treviso. Cardin is known for his avant-garde style and his Space Age designs. He prefers geometric shapes and motifs, often ignoring the female form. He advanced into unisex fashions, sometimes experimental, and not always practical. He founded his fashion house in 1950 and introduced the "bubble dress" in 1954.
Pierre Cardin used his name as a brand, initially a prestigious fashion brand, then in the 1960s expanded successfully into perfumes and cosmetics. From about 1988 the brand was licensed extensively, and appeared on "wildly nonadjacent products such as baseball caps and cigarettes". A 2005 article in the Harvard Business Review commented that the extension into perfumes and cosmetics was successful as the premium nature of the Pierre Cardin brand transferred well into these new, adjacent categories, but that the owners of the brand mistakenly attributed this to the brand's strength rather than to its fit with the new product categories. The extensive licensing eroded the brand's credibility, but brought in much revenue; in 1986 Women's Wear Daily (WWD) estimated Cardin's annual income at over US$10 million.
1995 quotes from WWD included "Pierre Cardin—he has sold his name for toilet paper. At what point do you lose your identity?" and "Cardin's cachet crashed when his name appeared on everything from key chains to pencil holders". However, the Cardin name was still very profitable, although the indiscriminate licensing approach was considered a failure.
